Mitch 's Blog

So I have been generating my own leads for the past 6 years or so with very good success.  It's been a couple of years since I have looked for a lead generation company to try.  As I start my eHomes Realty Network company in a few weeks, I am looking to find out if anyone has found a lead generation company they like. 

I tried house.com recently.  They had promised me that each of the 10 leads I was getting, at $50 per lead, had been confirmed that they are looking to buy or sell a home.  I figured that my average sale with leads costs me $250 so it sounded good to me.  I gave it a try.  After all, I was only going to waste $500 if it didn't work.  Well let me tell you what happened!

I put two of my best lead conversion Agents on the test group.  First, we were supposed to receive at least 3 or 4 leads in the first 3 or 4 days.  And of course they wanted their cash up front.  I didn't get a lead for almost 3 weeks and that was only because I called, complained and threatened to cancel.  That's when the fun started.  Out of the 10 leads we got, we were able to get hold of 8.  Yes, the phone numbers would good numbers.  However, there wasn't one of the 8 that had any interest in buying or selling their home.  I had my Agent ask them why they told the House.com representative that they were interested in buying or selling.  We asked this of 5 of the 8 we got hold of.  All 5 said that they never told anyone from House.com that they were interested in buying or selling a home.  Only one of them remembered them even calling and then they just verified that they were a real person.  Great verifited leads but it gets worse from here.

After I had my data together, I called to talk to the VP of sales who was the one who sold me the program.  Actually they gave me a deal because they wanted $75 per lead!  I was informed by the customer service person that I was not allowed to talk to the guy.  I was confused of course and the customer service rep started getting mad at me when I started pushing him about talking to the guy that sold me.  Since I wasn't allowed to talk to the VP, I asked the guy I had on the phone how they verified my leads.  He told me that they only find out if its a real number and that's it.  They don't verify the leads are interested in buying or selling...in fact, I'm not sure how they even capture the leads. 

After this happened I tried to call the President of House.com because I had met him at the FAR conference earlier that year.  To make a very long story short.  For the next three weeks I continued to call and email me both the VP and the President.  Finally I left a message with the President letting him know that I would be the one with the big SCAM sign in front of his booth at the NAR show.  Remarkably he finally answered me and refunded my money. 

That's only one of my horror stories with lead generation companies.  With all that mouthful said, I'm looking to find a few companies I can recommend for my members. If you have used a Lead Generation Company in the past or presently that you are getting great results from, please take a moment to email me or post here and tell me your story.

Thanks for your help!

When I started in this business I had a horrible experience almost from day one.  I had a customer that had called the listing agent on a house and told them he was working with me.  My customer, who I hadn't educated because I had no idea about that, fell for everything the other Agent said.  Things like, don't worry about Mitch, we will take care of him!  You know he did!  Yeah right!  I lost a $7500 commission to, from what I was told later, one of the sleaziest in our business.  I went home the day I found out and had decided to quit this business.  This was not my style at all and I had no desire to be in an industry where lack of ethics was running rampant. After all, I had many job offers in the Internet world from which I came, for a lot of money.  I told my future wife the story and that I had decided to take a job and she said something to me that has stayed with me since and is the reason I do this business and take it so personally.  She said, "for every person you don't help, they have the chance of being screwed by someone else". 

I sat back and thought about that statement for quite some time and realized she was 100% right.  I think it's one of the reasons I married her!

Over the next several years I have been challenged many times with having to deal with Agents that don't do the right thing.  I joined the Board of Directors in my area to hopefully make a difference.  Unfortunately after 3 years it is quite obvious that I won't be able to make a difference in our community with regard to ethics.  I can though, make a complete difference with my Agents that work in my brokerage.  All my Agents know that if they do anything remotely unethical they will be fired immediately.  The same rule goes for my Mortgage Company too.  In fact, I fired my top producer a couple of weeks ago as she crossed the line.  To me there is no room on the other side of the line.  If you cross it, you are gone. 

I have talked to other Brokers about this in the past and they seem to only care about the revenue that Agent brings into their office.  It blows my mind that someone would jeopardize their integrity over a buck. I just don't get it.  How do you expect to haved quality Agents work for you if you don't care about their ethics?  I call these your one hit wonder Realtors and Brokers. They will get customers, but never will they have customers for life.  In the end, they will be gone from the business.  However, there will be another horrible Realtor following right behind them. 

So how do you know if you are doing the right thing or the wrong thing.  I have taught my Agents a very simple, easy to use process if you are not sure.  Here it is...If you think you may be crossing the line for something, then the chances are, you are crossing the line.  Yes, it's that simple.  If you have to question if something is ethical then most likely it isn't!

That brings me to my mirror method.  I have been doing this since I was around 21 years old and it works great.  I call it the Mirror to My Success!

I know this might sound very weird but it has helped me to be successful my entire working life.  I learned many years ago that it is impossible to lie to yourself while looking in the mirror.  Almost every day I will spend some time in front of my mirror at home.  It's usually at night after working all day.  I always ask myself similar questions.  Did I do a good job today?  Did I help my customers?  Was I 100% honest with total integrity?  The key to this is looking in your eyes.  It is very easy to rationalize to yourself if you are not looking into your eyes.  I search deep into my eyes to get my answers.  Since adapting this way of life years ago, I don't steal, I don't cheat, I don't lie, I work hard, I am honest, I care about people, I am a good hard working person.  You too can get the benefits  by also using this method. It is amazing.  I have turned many people on to this self-help philosophy and they have all had similar results.  They perform better at work, have better relationships, and have a better general feeling about life.

Keep in mind, you have to live with yourself.  Some people obviously don't have a problem crossing the line while they smile to your face.  It's not my style and hopefully it's not your style either.  At some point in your life you will have to face what you have done today.  In the end, you will be out of business as word spreads about your ethics and then all of the sudden, you are alone.  You will have joined the thousands of Realtors who thought they could cheat their way to success. 

Keep a smile on your face, be honest, work hard, really care about your customer, and do the RIGHT thing and you will have a long prosperous rewarding career!

I have spent the last couple of years trying to change the attitude of both my Agents, and the Agents in the brokerages that I have consulted.  One of the biggest mistakes I see so many Agents make, is not looking at themselves as a business.  This is a major mistake for anyone who takes their Business serious and is looking to get to the next level.

One thing I did when I first got in the business was to write a plan.  I wasn't really sure what I was going to do or how I was going to do it, but I did write a plan to follow.  While I wrote my plan I needed to include a couple of things.  Firstly, I had to know how the Real Estate numbers worked.  I had to understand transactions and how the number of transactions would directly relate to the revenue I deposited in my account.  Once I understood the numbers, I had to figure out how I was going to reach my goal of 24 transactions my first year.  There were only two things that I knew for sure.  I loved playing golf and I was excellent on the phone.  With that understanding, I decided that my marketing plan would consist of doing as much floor time as possible and play as much golf as possible.  It worked out great because I looked at myself as a business, not just as a Realtor.  My first year I ended up selling 36 homes with 28 from floor calls and 8 from people I met at the golf course. 

Each year, before Jan 1, I spend whatever amount of time it takes to create my goals both quarterly and yearly.  Not only do I write my goals, I write my action plan to reach my goal.   When I was selling Real Estate, I would figure out exactly how many homes I needed to close to ensure I always had at least $10,000 in commissions coming in.  Each year I would take what I had learned from the prior year, both good and bad, and apply them to the following year.  Each year I grew!

The purpose of this blog is to help you change your perception of who you are today and who you will be in the future.  If you take this business serious, then you need to start looking at yourself as a business.  Here are a few things you should be doing always:

1.  Write your goals down - At the beginning of the year (you can do this today for the rest of the year if you haven't already) you should write down your monthly, quarterly, six month and yearly goals.  Once you do this, you will know excactly how many transactions you need to close to reach those goals.  I would take it a step further and break it down to how many customers I needed to show in a month, and then a week, to ensure hitting or exceeding my goals.  This must be in writing and you must hold yourself accoutable in reaching those goals.

2.  Develop a budget -  If you plan on growing your business, you are going to need to spend money.  Unless you are truly lucky, you will never reach your true potential as a Realtor/Business Owner without spending any money.  You should have a budget for your marketing, your business supplies, and basically all your expenses.  You need to know how much and where you are going to spend your  money before you start your year.  If you don't know your numbers, you can't possibly grow your business properly.

3.  Marketing Plan -   As with any business, proper marketing will help you reach your goals.  With that said, make sure you do your homework on how you spend your money.  If you are like most Agents, your funds are limited.  You want to make sure you are getting the most bang for your buck.  To me of course is by using the Internet and I will get into that in a minute.  Regardless of what you choose for your marketing plan, you must committ to it.  Most marketing does not start paying dividends for 4-6 months, even longer depending upon what you are doing.  As you are making your plan, figure out the amount of dollars you are willing to spend per transaction.  For instance, I always took 20% of my revenue and put that into marketing.  I would also recommend deciding what segment of the market you plan on going after and sticking to it  I'm not a big believer in scattered marketing.  If you are going to go after listings, be the best at it.  If you are going to work with buyers, be the best at it.  If you are going to do foreclosures, you get it..be the best at it. 

4.  Internet Program - These days the Internet is one of the easiest, cost effective means of starting in the Real Estate business.  If you do not have an Internet program, you are most likely not maximizing your business...especially in this slower market.  As most of you know, all my Agents work through my sites and we generate all their leads through the Internet.  Most of the Agents that I have helped around the country had one thing in common.  They were all pretty new to the business and they didn't have a large, if any, circle of influence to start their career.  If you don't have a large circle of influence, you have an opportunity to generate a tremendous amount of business through your website.  The best part about the Internet to me, is it puts you immediately on an even playing field with even the biggest Realtors in  your area.  With all this said, be sure you know what you are doing.  The Internet for all its potential glory can suck all your money out of you like a vampire who hasn't seen a human for a month!  If you have questions about Internet marketing, don't hesitate to get with me.  Believe me, I wasted a ton of money before I was able to convert my years of Internet experience prior to Real Estate into a functional Internet program that created revenue on a constant basis. 

Hopefully you will see the importance of becoming a business, not just a Realtor.  It's all about planning, setting goals, education, and more education.  The more you can learn prior to actually spending money, the better.  By planning your business, it will help you be the best at whichever segment of the market you will work on.  You can't just say your the best in your marketing, you need to strive to be the best.  After a couple of years of building your business, you will start to realize you are working mostly on referrals.  This is the time to start thinking about building your team.  This is one of the easiest businesses you can grow with minimal money.  However, if you don't treat this as a business, you will always be one of those 80% who wonder how the 20% keep going strong even in this market. 

As always, if you need any help or have any questions, don't hesitate to call or email me.  Good luck!

Recently on another Blog, I had an Agent that insisted that my way of doing business, was not as strong as he does business because he would never consider his customer, a lead. 

I did chuckle at the statement, but then I sat and thought about it a bit.  Of course transaction wise, there is no comparison to what he does for business and what any of my agents does for business.  However, it did make me think.  Is generating leads over the Internet creating a quality relationship that I can call my leads, customers?  After pondering a few minutes, I determined that my customer is a better and more educated customer than his customers. 

 Lead Conversion to me is taking a raw lead from the Internet and turning them into a consumer who is using my tools, my sites and my Agents to buy or sell their home.  I think this is the ultimate sense of knowing you are offering a better product and service than the others that are out there.  After all, there are millions of Real Estate websites out there and they chose to be loyal to my site and my Agents.  I'm sure those consumers feel like a customer on my site.  We service them, we call them, we send them lists, and we help them buy their homes. 

After all is said and done, a lead is a lead is a lead until you turn them into a customer.  it doesnt matter if they found you on the net, a floor call, a sign call or a newspaper call, its' still a lead. 

I'm glad this guy went after me.  It really made me not only understand more of what we do as a company, but I believe more than ever that there is no better means of buiding a Real Estate business than having a solid lead turn into a customer and then a customer for life.  We have tons of them and you can too!

I know I have written a lot the past couple of days.  My place on here is to spread a little bit of knowledge, especially my Internet expertise to you, the agents that want so much more but aren't really sure how to get there.  Let me help you reach the next level!  It doesn't cost any money to call me and ask for my advice.  

Have a great night!

I must be in a writing mood this week.  Actually, I just feel like sharing some of my systems and marketing concepts that I have developed over the past several years.  Part of success is giving back right? 

A few people have emailed me and asked me how to buy Internet Traffic.  This isn't an easy question to answer and it really can be very costly if you make mistakes.  There are many marketing sites out there, that will allow you to buy traffic.  One thing for sure, don't buy traffic from a spam company that says they can drive a million people to your site for $9.99.  If that actually worked, you can believe that I would spend even $19.99 for it!  The reality is there are a couple of ways to buy any quantity of traffic. 

The most common means of traffic are through Google and Yahoo.  Google uses their Adwords and Yahoo goes through Overture.com.  Both these programs are excellent, but before you spend a penny, you must learn the tricks of how to do Pay per Click (PPC) marketing.  That's another blog!

One of the best aspects of PPC Marketing, is the ability for you to turn off your marketing campaigns and then turn them back on.  Because of this, you can certainly control your costs which is one of the keys to success on the Internet.  There is one trick that I can teach you quickly that will save you money while get you decent exposure. The trick is to always strive for 3rd place on the sponsored rankings.  First place usually costs a good amount of money and you are always having to stay on top of this to keep that ranking.  Third place is easier to monitor and usually a lot less money.   One major downfall to PPC is the amount of time you need to spend managing your keywords.  We have over 500 keywords, which is a ton of work to maintain.  When I'm doing PPC through Google or Yahoo, I usually spend an hour or two per day managing my accounts.

There is an alternative.  I hope I don't sound like an advertisement right now, but I only pass this around because it helped launch my company.  I have been using Homegains Buyer Link program for about a year and three quarters.  Homegain's Buyer Link program is no different than marketing on Google and Yahoo with one big exception, well actually two.  Buyer Link produces twice as many leads per click than marketing on Google and Yahoo.  Buyer Link also has a better quality lead which means a better conversion rate.  Finally Buyer Link gives me back my time.  I no longer spend even a second of my time managing my keywords.  I do keep my accounts inactive in case I need to turn them on for a boost in traffic or if Homegains traffic is not enough to feed my 23 hungry Agents.  This has freed me up to do so much more building my business and things I enjoy, even a round of golf here and there!  I almost forgot, on Google and Yahoo I spend close to $2 per click.  On Homegain I spend no more than $.99 per click and as low as .79 per click. 

To me it's a no brainer to use Homegains Buyer Link.  Believe me, they didn't just call me one day and I said sure and sent them my $12k-$15k online budget money.  I tested them and within a month it was working better than I had expected.   I had never thought any of these companies would actually have a product I would love, never mind use. 

Before you buy any Internet Traffic, make sure you have lead capture set up as well as a conversion program.  If you have any questions as always, call or email me!

If you know me, you know that I believe strongly in Internet Marketing.  In fact I believe so strongly that I have stopped all my other advertising...all of it.  I have had other Brokers tell me I'm crazy for putting all my marketing online.  They have told me that I have to be in the magazines or consumers won't list with me. 

So is it worth it?  YES!!!  I have spent the past 6+ years marketing on the Internet for Real Estate.  I have tried and tested almost every lead generation product out there these days.  I can tell you that almost all of them are a complete waste of time.  I can also tell you that almost all print is a waste of time and if you are doing it because your seller wants to see their home in the magazine, you are wasting valuable time and money. 

Yes, I tried the conventional marketing route and was extremely successful.  However, once I implemented my Internet program, I shot to the top!  The reality is after spending hundreds of thousands of dollars on conventional and Internet marketing, the jury is in and the Internet Marketing wins. 

Let's look at it through the numbers.  If you know me, it's all about the numbers.  In the past when I marketed in magazines I would spend an average of $500 for each magazine and I would be in no less than 2 magazines per month.  Let's see, that's $1,000 per month...average phone calls per magazine was 5. Even during the big boom I still only received an average of 5 calls per ad.  So my $1,000 was getting me around 10 potential buyers per month.  Let me get my calculator out...that's $100 per lead.  Out of my 10 phone calls, I might have averaged 1 sale per month...and I am very good on the phone.  So where is my calculator again, yup, that's $1,000 per sale.  Ok, that's not horrible.  I would always pay $1,000 for a commission of $3k or more.  Of course we never know if that is going to be the figure but for today, we will say it is. 

Now let's look at Internet Marketing.  Currently we are paying about $5 per raw Internet Lead.  This year, we are averaging about 1 out of 40 raw leads becomes a sale.  So let's see what that means if we run the numbers.  If I spend the same $1,000 per month and generate 200 leads that will give me about 5 sales.  Of course these numbers as with the magazines, can go up or down any given month.  How about my Agents that are closing 1 out of 25 leads.  About a third of my Agents are at this level.  This means for every 200 leads they are generating 8 sales.  Iin my office right now, our average Agent receives 50-75 leads per month.  I have several Agents that have already closed 10 sales this year. 

So how much money do I have to spend on magazines to receive 200 leads?  Is this starting to make sense yet?  The reality is, if you put together a strong lead capture and conversion program, you will end up being far more productive and successful than you can imagine.  The key is patience.  Internet Marketing is a process that takes at least 4-6 months to get rolling and it really takes a year or two to feel the full benefit.  At this point of my Brokerage, I could shut off lead flow on any of my Agents with over 1,000 leads in their system and I would guess they would be busy for at least a year if not more. 

Personally, even though I don't sell houses anymore unless they are my friends or friends of friends, I still manage to sell 6-10 houses per year from my old leads (usually repeat customers) and I give away around 10 or more sales to my Agents from my old leads.  The best part, I haven't taken a lead from my system since January 2004.  At that time I had 3,000 leads in my system.  Since then, I have reassigned almost all my leads to my Agents as my job now is to generate leads and make all my Agents successful.  That's another blog though on how to make all your Agents successful!

Hopefully you will see the value of Internet Marketing.  However, if you don't use a great system to follow up and continue to send them information, you are going to waste your money.  As always, I am available to chat by phone or email to help you.  Unfortunately if you are an Agent or Broker in Brevard County Florida I can't help you.  Nothing personal, but if I taught you what I know, it would hurt my business. 

You can also check out the tip of the week on my eHomes Realty Network site which is still under construction.  You can go to www.ehomesrealty.com to check it out.  Good luck with your marketing.  Hopefully you will see that the numbers don't lie.  The internet is the future of your marketing, the quicker you realize this, the quicker you will be able to make your changes that must be made in todays Real Estate market. 

According to what I have read, the national average of floor calls converted to customers is a whopping 2%.  You ready taht right, 2% of the consumers who call a Real Estate office are converted to a customer.

When I first got into Real Estate I was told not to waste my time doing floor time.  I was told that they never turn into a customer and that you could be out marketing yourself versus sitting in the office waiting for the phone to ring.  That's what I was taught by Realtors who had been in the business for 20 years or more.  Of course when I heard that, I realized there was probably a great opportunity to gain business by their lack of abilities. 

First I had to analyze a floor call.  It was easy.  Almost every floor call that came in was from a consumer wanting to know the price or the address for one of our listings.  The average Agent gave them the answer immediately and then said good bye.  I listened to almost every Agent in my office "do" floor time and found they all did it the exact same way.  The Agents really wanted to get off the phone so they could go back to doing...whatever they were doing! 

So how do you convert a phone call to a customer.  It's actually very easy.  My first year in business, 2001, I had 36 sales...28 were floor calls.  All I had to do was to figure out how to keep the customer on the phone long enough to get them to like me...I think I had about a minute to accomplish my goal. 

The first thing I did was to take my time giving them the info.  Instead of writing how this works, I'm going to demonstrate with a scenario below.

Mitch: Thank you for calling Tropical Realty, this is Mitch, how can I help you?

Caller: I would like to know the price of MLS# 333333.

Mitch: No problem.  I have to look it up on my computer, hold on a few seconds for me while I open the program.  So are you having a fun day today?

Caller: Sure, it's ok. 

Mitch: I hear ya!  Where are you calling from? 

Caller: Vermont

Mitch: So you finally are making the decision to get out of the cold eh?!  I'm from Boston so I know exactly what you are going through.  I have to say, I don't miss the cold and the snow!

Caller:  Yes, I have had it with the snow.

Mitch: Did you just start looking?  Are you working with a Realtor already?

Caller: No, I just started looking.

Mitch: What are you looking for?

Caller: Just a small 3 bedroom house under $200k in the Melbourne area.

Mitch: Cool.  Ok, I have that listing pulled up for you.  I also plugged in your criteria while we were talking and there are another 45 homes that fit your criteria.  Would you like me to email them to you? 

Caller: Sure that would be great!

Mitch: The listing you called on is $225k.  It's a great house.  Whats your email address so I can send you that list?

Caller: It's caller@caller.com

Mitch: Could I have your phone number too so I can verify you got my list.  I"m also going to set you up in an update system so I will notify you of any other listings that match your criteria. 

Caller:  My phone number is 902-333-5555.  I'll look forward to those updates, but you realize I'm not buying for a while, I'm just starting to look so I don't want to waste your time.

Mitch: Its' not a problem at all.  Let me know if you have any questions about the listings I send and if you need me to change anything in your criteria let me know.  If you don't get the list give me a call.  I'll give you a shout in a month or two to check in and make sure you don't have any questions. 

Caller: Thanks alot.  I appreciate the help.

So what did I accomplish here.  Firstly I kept the caller on the phone for a lot longer than the average floor person.  By doing this I was able to spend some time learning about his needs while making sure they weren't using a Realtor already. (always ask this as you don't want to do someone elses work)  Once I understood what they needed I asked him if he would like a list of properties emailed to him.  The answer is ALWAYS yes on this question.  Once you have done that, you have created another possible customer for life! 

I have used and taught this system to many Agents around the country.  Anyone that implements this and practices it, does great!  I don't think I have any Agents that haven't done a good job converting phone calls to customers. 

As always, if you need help or have questions about this very easy to use system, don't hesitate to call or write me.  I'm always here to help!

Hi Everyone!

I was having a conversation with an Agent from another Brokerage who had given up on her Internet Marketing.  She called me for one last bit of help before finally packing it in.  After realizing she was doing an ok job of capturing leads, after 3 months of spending money, she was wondering why she wasn't successful. 

There are so many factors in converting an Internet lead to a customer and then a customer for life.  We have worked hard perfecting this process.  I feel like it's up to me to help others understand, prior to being taken advantage of,  others who are only after the Realtors money. 

One of the most misunderstood factors in conversion is the concept of follow up.  Many believe that every lead should contact them if they want to use that Agent as their Realtor.  I know, I could hardly believe my ears when I heard this, but it's true, and then I realized I have talked with many Agents like her in the past.  Hence the road to failure for so many Agents trying to break into the Internet Marketing world. 

Follow up, or as I call it, touch, is the most crucial ingredient to helping people who find you on the Internet to use you as their Realtor.  If you don't currently use a product for follow up, you need to start.  Of course I always recommend my 100MPH Marketing system and software, but it doesn't matter if you use my program or someone elses program as long as you have a program!  With that said, it's important that even leads without phone numbers must go into an email follow up program.  Phone numberless leads are 25% of our transactions.

Currently we use the following follow up timeline for new leads coming into our system:

If they are buying a year or more out, then we call them once every 2 months. 

If they are buying within one year, we call them once every 4-6 weeks.

If they are buying within 6 months we call them every 3-4 weeks. 

If they are buying within 3 months, we contact them every 2 weeks.

If they are buying within 30 days, we contact them once a week and send them updatedlistings several times per week.

As we move into a new timeline, we adjust to the new schedule of calls.

This system has worked well for us as our Agents have plenty of time to build a great relationship and loyalty. 

Try this follow up system with your new buyers and you will see the results.  If you don't work hard in this market, you really will have trouble earning a living.  If you take care of your customers and give them "over the top" customer service, you will build Internet leads that turn into customers for life.  If you have any questions or need help, feel free to contact me at mitch@mitchrealty.com

Over the past 3 years I have been developing the 100MPH Marketing System which we finally launched in our office last week.  I have to say, it works better than I could have ever anticipated.  My Agents are loving it as it has freed up their time to just call their leads and show property.  We have pretty much eliminated all the back end work that my Realtors had to do to convert an Internet lead to a customer to a sale.  It's been a long time in development, but it was worth the wait!

In about 1 month, I will be launching The eHomes Realty Network.  Let me tell you why I decided to do this.  Over the past three years I have built my Real Estate Brokerage with one thing in mind.  That was to franchise my Brokerage and include my 100MPH Marketing system.  Once I finished spending a small fortune to set the franchise operation into action, I decided it really wasn't going to accomplish my goals of helping small to midsized Independent Brokerages become more successful. 

After talking to many Indepedent Brokerages, I have found that most need the following:

Business advice, Internet advice, Website advice, Agent Training, Broker Training, Systems for Capturing and Converting Internet Leads, referral networks and so much more. 

My franchise was going to offer all of these items and a bunch more.  Then I realized I could be of better service by not franchising, but by offering a membership service only to Independent Brokers.  Hence the reason for The eHomes Realty Network.  Not only am I offering all the above services, our 100MPH Marketing Software and System will only be sold through the membership.  I am also going to limit the membership to just a couple of brokers per each county in the United States.  When you are a member of the eHomes Realty Network, it's like being part of a franchise but paying just a fraction of the price and without any restrictions.  I call it your Franchise without a Franchise!

As I mentioned above, I won't be launching the site or the company for about 4 weeks, but if you want to take a quick peek at the site you can go to www.ehomesrealty.com .  If you are interested in reserving a membership in your area, don't hesitate to contact me at mitch@mitchrealty.com. 

I am really interested in finding Brokerages that really want to succeed and really aren't sure what to do next.  Our small Brokerage, Tropical Realty of Suntree, in Melbourne Florida with only 14 Agents last year became the number one office (out of over 500 real estate offices) in working with buyers with 193 transactions.  This year, because of our 100MPH System, we are on track to beat last years numbers.  Our system is generating an average of 120-140 different buyer showings per month.  Right now that is only resulting in around 25 sales per month.  However, all my Agents know that once the market turns a little, our sales will double or triple. 

Are you ready to take your Brokerage to the next level?  Are you tired of trying to figure out what you can do to attract Agents and not give away 70% or more commission?  Do you understand the Internet but really aren't sure how to use it to make money?  Have you wasted a ton of money trying to figure all of this out?  If you said yes to any of these question then you just might be ready, I am here to help.  I look forward to propelling your Brokerage to new heights!