Mitch 's Blog

I must be in a writing mood this week.  Actually, I just feel like sharing some of my systems and marketing concepts that I have developed over the past several years.  Part of success is giving back right? 

A few people have emailed me and asked me how to buy Internet Traffic.  This isn't an easy question to answer and it really can be very costly if you make mistakes.  There are many marketing sites out there, that will allow you to buy traffic.  One thing for sure, don't buy traffic from a spam company that says they can drive a million people to your site for $9.99.  If that actually worked, you can believe that I would spend even $19.99 for it!  The reality is there are a couple of ways to buy any quantity of traffic. 

The most common means of traffic are through Google and Yahoo.  Google uses their Adwords and Yahoo goes through Overture.com.  Both these programs are excellent, but before you spend a penny, you must learn the tricks of how to do Pay per Click (PPC) marketing.  That's another blog!

One of the best aspects of PPC Marketing, is the ability for you to turn off your marketing campaigns and then turn them back on.  Because of this, you can certainly control your costs which is one of the keys to success on the Internet.  There is one trick that I can teach you quickly that will save you money while get you decent exposure. The trick is to always strive for 3rd place on the sponsored rankings.  First place usually costs a good amount of money and you are always having to stay on top of this to keep that ranking.  Third place is easier to monitor and usually a lot less money.   One major downfall to PPC is the amount of time you need to spend managing your keywords.  We have over 500 keywords, which is a ton of work to maintain.  When I'm doing PPC through Google or Yahoo, I usually spend an hour or two per day managing my accounts.

There is an alternative.  I hope I don't sound like an advertisement right now, but I only pass this around because it helped launch my company.  I have been using Homegains Buyer Link program for about a year and three quarters.  Homegain's Buyer Link program is no different than marketing on Google and Yahoo with one big exception, well actually two.  Buyer Link produces twice as many leads per click than marketing on Google and Yahoo.  Buyer Link also has a better quality lead which means a better conversion rate.  Finally Buyer Link gives me back my time.  I no longer spend even a second of my time managing my keywords.  I do keep my accounts inactive in case I need to turn them on for a boost in traffic or if Homegains traffic is not enough to feed my 23 hungry Agents.  This has freed me up to do so much more building my business and things I enjoy, even a round of golf here and there!  I almost forgot, on Google and Yahoo I spend close to $2 per click.  On Homegain I spend no more than $.99 per click and as low as .79 per click. 

To me it's a no brainer to use Homegains Buyer Link.  Believe me, they didn't just call me one day and I said sure and sent them my $12k-$15k online budget money.  I tested them and within a month it was working better than I had expected.   I had never thought any of these companies would actually have a product I would love, never mind use. 

Before you buy any Internet Traffic, make sure you have lead capture set up as well as a conversion program.  If you have any questions as always, call or email me!