I ask that question because I have been talking to a lot of Realtors lately who really are afraid to make the investment in their business by using the Internet. Sure, many of them are on Activerain but that's about as far as their Internet expertise goes.
As most of you know, I own The eHomes Realty Network. I have spent the last almost 7 years creating Internet programs that work. This year we should hit over 250 sales from our Internet programs. The reason I'm telling you this is that the sales are there for the asking. As much as I talk to Agents, it amazes me how many are not using the Internet to generate business. Let's talk about why.
1. Most Agents are not willing to spend money on building their programs. I have spent a small fortune figuring out how to do this successfully. Building a successful business is all about investing time and money. Yes, you can plug along with your business, but if you really want to get to the next level (over 50 sales per year) then you have to do what others are not doing.
2. Most Agents just don't understand the Internet. With an average age of 52, an average Realtor didn't grow up with computers as part of their lives. Honestly, if it wasnt for my trying to figure out how to put my dating service online in 1996, I would probably never had been exposed either. I still don't have a clue what some of the terminology is, but I know how to make it work for my business!
3. Most Agents are being told to do different things. My favorite line to the Agents and Vendors who tell me their product or solution is the best is, "how many sales did you have from it last year?". That is one of the reasons I talk about our sales at Tropical Realty and The eHomes Realty Network. I not only get this stuff and teach it, I live it every single day and have sales to prove it works!
4. Paradigm Paralysis. I think the biggest problem is grasping change. Old school Real Estate tells you to make phone calls, do post cards and a whole bunch of old school stuff. They train you in how to do all this old school stuff and try to find the buyers. The problem is, the buyers are sitting on their computers looking at homes and buying homes right under your eyes. It's up to you to take the chance and the risk to move into a different era. It is the future of Real Estate.
With all this said, if you really would like some honest help that works, please don't hesitate to contact me. I have helped many Agents on Activerain with their Internet programs. The ones that have listened to me have experienced the possibilities. Of course, if you are trying to change but don't actually commit to change nothing will happen. After all, if you are doing the same thing you did last year you will most likely get the same results. If you are happy with the results, don't change. If you really want to bring your business to the next level, then change is a must!
